POS/GEN · Multimedia creation and automation platform
Content in, finished campaigns out.
POS/GEN brings multimedia ingestion, creation and distribution into one connected workflow, combining creative tools, brand controls, AI assistance and automation to turn existing content into finished, approved outputs.
Three movements
Ingest
- Business details, spreadsheets and website lists
- Opening hours, contact details, logo, colours and fonts from the business's own website
- Photographs and logos adopted into controlled storage
- Structured offer sets, such as supermarket promotions
Create
- Screen adverts, canvas designs, email, landing pages, printable letters and video
- A guided editor for people; validated operations for automation
- Versioned templates and brand kits
- AI for image analysis, briefing and copy; background removal and upscaling
Distribute
- One approval for the whole package
- Screen advert, landing page, email and print-ready letter from one version
- A permanent link that always shows the approved version
- Recorded states and reporting limited to what can be shown
One approved version, four outputs
Try it: change the offer on the left. The outputs keep showing the approved version until you approve the new one, and then all four change together.
Locked by the brand kit
Open for editing
Draft matches approved v1.
Illustrative reconstruction with sample data and a fictional business, not the product interface.
Brand locked, offer open
Versioned templates and brand kits keep logo, colours and layout fixed while the offer stays editable. What gets built is real HTML; the image is a photograph of it.
Approved versions stay pinned
Approved work stays on the template version it was approved on, so improving a template never changes what has already gone out.
AI inside the rules
AI helps with image analysis, briefing and copy. Prices, phone numbers, QR codes and layouts come from verified data and rules. It never invents a price and never publishes on its own.
Tools, workflows, editors, providers
Capabilities are separate from the workflows that connect them and the providers behind them, so no single AI vendor or renderer defines the product. Workflows run as tracked background jobs with retry.
A second route
Offers to looping video
Supermarket offer sets become looping promotional video through a specialist editor and render templates. Projects can be saved and rendered inside the platform.
The offer-video editor is Christoph Groß-Fengels's specialist tool.
- offer set
- specialist editor
- render templates
- looping video
What exists, what is separate, what is planned
In the platform today
- Creative and editing models
- Templates and brand kits
- Review and approval
- Screen, page, email and letter outputs
- Image tools and document production
- Workflow infrastructure
- Offer-video integration
Built separately
- Lead-discovery tool
- Asset-creation orchestrator, rules plus AI
- Campaign studio
- Landing-page generator
- Standalone video-render service
- Store-manager application
Planned
- Booking and confirmation
- Dayparting and automatic expiry
- Fallback content
- One-click video
- Guided assistant and copywriting tools
- AI-provider policy controls
- Single sign-on
Built for local businesses, store chains and franchise systems, screen hosts and network operators. Local screen advertising is the first market; the same process serves a café lunch offer, an estate agent listing or a supermarket promotion.