Website · Ongoing
Repositioning a talent management agency online
Website work that started with audiences and user stories and carried through sitemap, content planning and launch coordination.

How it fits together
- audiences
- user stories
- sitemap + content
- build
- launch
What the work covered
Repositioning and redesign
Audience and user-story work, sitemap and content planning, copywriting coordination and build and launch dependencies.
Strategy + buildPartner-service pages
Page drafts with HTML and PDF presentation material for stakeholder review.
Review draftsCase-study web experience
A case-study page with film, gallery and lookbook presentation, reviewed in two languages.
Web presentationNewsletter planning
Tool and design selection, contact-data assessment, segmentation and a sending workflow.
Planning